SURF WEB SERIES IS A RESPONSE TO CURRENT CHALLENGES AND IT’S PURPOSES IS TO CONNECT SURFERS, WAVES, PARTNERS AND FANS THROUGH THE WEB. IT IS A DISRUPTIVE PLATFORM OF SIMPLE DIGITAL ENGAGEMENT WITH THE AUDIENCE.
ADAPTING TO THE TIMES, THE SURF WEB SERIES OPENS UP COMPETITION AND OPPORTUNITY IN THE SPORT TO FREE SURFERS FAR AND WIDE WITHOUT THE NEED TO TRAVEL ABROAD DURING THE COVID-19 GLOBAL PANDEMIC, REVOLUTIONIZING COMPETITIVE SURFING IN WHICH ATHLETES COMPETE BY ENTERING SURF VIDEOS FROM THEIR HOME COUNTRY. THE DIGITAL PLATFORM SHOWCASES SURFERS PUTTING IN THEIR BEST PERFORMANCES ON THE BEST WAVES IN THEIR LOCAL REGIONS.
ENGAGEMENT GROWS FROM THE AUDIENCE, AS FANS ARE ENCOURAGED TO VOTE FOR THE WINNERS OF EACH HEAT VIA SOCIAL MEDIA COMMENTARY ON THE SURF WEB SERIES’ FACEBOOK AND INSTAGRAM PAGES. THE COMBINED TALLY OF FAN VOTES COUNTS AS ONE OF FIVE JUDGING PANELS.
EACH INDIVIDUAL INTERNATIONAL EVENT IS RUN OVER A TWO WEEK PERIOD, WITH THE BEST SURFERS IN THE COUNTRY PARTICIPATING IN ELIMINATION ROUNDS. THE HEATS ARE STRUCTURED IN TRADITIONAL PROFESSIONAL SURF COMPETITION FORMAT AND COMPETITORS SUBMIT A SINGLE WAVE CLIP PER HEAT. THE PUBLISHED WAVES MUST BE FROM THE COUNTRY OF THE EVENT, HAVE A MAXIMUM SIZE ESTABLISHED AND HAVE BEEN SURFED DURING A SPECIFIC PERIOD.
TO DETERMINE WHO ADVANCES IN THE COMPETITION, THE JURY IS MADE UP OF FANS WHO VOTE THROUGH SOCIAL MEDIA TOGETHER WITH FOUR PROFESSIONAL JUDGES WHO WILL SCORE EACH WAVE ON THE CURRENT CRITERIA OF THE SPORT TO DETERMINE WHO ADVANCES IN THE COMPETITION, THE JURY IS MADE UP OF FANS WHO VOTE THROUGH SOCIAL MEDIA TOGETHER WITH FOUR PROFESSIONAL JUDGES WHO WILL SCORE EACH WAVE ON THE CURRENT CRITERIA OF THE SPORT.
